Macy's: Style-First Shopping
Reimagining a retail giant's mobile experience to engage next-gen shoppers by seamlessly blending digital innovation with the in-store journey.
Information Architecture
Visual and UX/UI Design
Design Strategy
The Challenge
Macy's faced a critical challenge: a traditional retail approach wasn't connecting with digital-native shoppers.
The Project
Where Style Meets Technology
The Solution
Digital-First Fashion Discovery
Value Proposition
Intelligent Style