Macy's: Style-First Shopping

Reimagining a retail giant's mobile experience to engage next-gen shoppers by seamlessly blending digital innovation with the in-store journey.

Information Architecture
Visual and UX/UI Design
Design Strategy
Macy's: Style-First Shopping Thumbnail
The Challenge
Macy's faced a critical challenge: a traditional retail approach wasn't connecting with digital-native shoppers.
The Project
Macys mobile app
Where Style Meets Technology
The Solution
Digital-First Fashion Discovery
Macys mobile app flow
Value Proposition
User using Macys mobile app
Intelligent Style