Strategy and Wireframing

Before anything went on screen, CoMedia worked on the basics – competitive research, whiteboards, and pencil and paper. In our research, we looked at other communication/productivity tools to see what features worked and what didn’t.

With this in mind, we then worked with Vodafone to whiteboard key experiences. We based the user experience around the contacts list and the ability to quickly navigate to a desired activity, such as chat, call or join a meeting.

User Experience and Interaction

Taking the whiteboard and paper ideas, the design team created high fidelity UI mock-ups.

From there, we were able to build in the visual elements and tie the deliverables to the development timeline.

Branding and Visuals

Although we moved quickly to match development sprints, we also determined branding in the early stages of the project and continued to refined as we progressed.

In addition, we were asked to define the design for their companion bot, Ruby. Taking inspiration from our favorite pop culture icons we took design cues from 2001: A Space Odyssey, The Jetsons, and Doctor Who.