ChangeTip’s mission was to enable person-to-person micropayments for any cause or creative endeavor. They knew that to make the product successful, the experience would have to be fun, simple, and engaging for the user.
The client had a basic framework and wireframe laid out for its mobile app, but needed refinement to get it to the next level. With multiple teams in different locations, communication and coordination was key to make sure design and development worked cohesively.
Setting up clear communication, feature prioritization, and sprint timelines was required to make sure distributed teams could deliver on time with quality results. We could then focus on improving the UX/UI and developing a modern and clean design language.
ChangeTip needed help refining and simplifying use cases. Starting with their existing product, we went back to the whiteboard to help us visualize a better way to guide the user through the app.
We believed that it was important to limit the number of steps to send a micropayment. Using a simple card flip metaphor, we focused on keeping the options visually contained. As a result, transactions are easy to complete.
We modernized ChangeTip’s brand and color palette. Each tab was designed to have a distinctly different experience, making navigation through the app easier.