ChangeTip’s mission is to enable micropayments for any person, any cause, or any creative endeavor. After early stage testing, it was clear that reach would need to be both mobile app and web. More importantly with the rich functionality, they needed to make sure the experience would be fun and easy.
The client had a basic framework and wireframe laid out for its mobile app, but needed that extra refinement to get it to the next level and simplify flows that had a lot of options. In addition with multiple teams and locations, communication and coordination was key to make sure design and development worked cohesively.
Setting up the rules of engagement for communication, feature prioritization, and sprint timelines was required to make sure all teams could deliver on time with quality results. We could then focus on improving the UX/UI and developing an updated design language that was modern and clean
ChangeTip needed help refining and simplifying those use cases as the micropayment flow had a lot of options and branching. Although they provided an assist with early wireframe renditions, we still went through the whiteboard to flush out the flow to help us visualize a better way to guide the user through the app.
With micropayments, we knew that the experience couldn’t have too many steps otherwise the user would abandon the flow.Using a simple card flip metaphor, we focused on keeping those options and branches visually contained although it may have been several steps to complete an action. As a result, the user doesn’t feel overwhelmed and will continue with the ‘tip’.
ChangeTip had an initial brand and muted multiple-color palette that they liked, but wanted to modernize it. As a consumer application, we wanted the product to be fun, so we took the colors and deepened them to give it more of a pop. With each tab having a distinctly different experience, each tab a distinct color, so navigation could be quickly identified with color rather than text, so the user wouldn’t get lost in the app.